Stay on top of market changes
We keep an eye on your competitors so your team always knows what changed, why it matters, and where it came from. No more piecing together updates from a dozen sources — just one clear view your whole team can trust.
From market noise to actionable insight.
From noise to clarity
Replace the patchwork of tabs, Slack threads, and manual research with a single view your team can trust, share, and act on without the manual legwork.
How it works
We bring the important competitor updates into one place so your team can understand competitors, compare markets, spot new competitors, benchmark your position, and make faster decisions.
Step 01
We follow competitor websites, social channels, docs and help centers, release notes, job listings, public company registers, news coverage, trust pages, partner pages, event listings, and other public sources that reveal where a company is moving.
Step 02
For each competitor, we organize what is true now, compare what changed, highlight the updates that matter most, explain why they matter, and keep the evidence close at hand.
Step 03
You can group competitors into market portfolios, compare patterns across them, and turn scattered competitor views into a clearer market point of view.
Step 04
Discover additional competitors worth following, compare your own company against the market, and surface the gaps, differentiators, risks, and opportunities that deserve attention.
Step 05
Use weekly briefs for ongoing awareness or start with idea exploration when the question is whether a market is worth pursuing in the first place.
What teams can now see
Start with one competitor. End with a market view your team can read, compare, and act on.
Less manual research, fewer blind spots, and a clearer read on where competitors and markets are heading.
Competitor intelligence
Enter a competitor website and we build a company profile from the public web. From there, we keep reviewing new and existing sources, compare what changed against the earlier view, and present everything in one company overview that makes the current picture, recent updates, and supporting proof easy to understand at a glance. We do not stop at raw change detection. We highlight the updates that matter most, explain why they matter, and keep the proof close at hand.
Add a company
Start from one domain. The initial company profile captures the public footprint quickly so your team can stop rebuilding the same starting context.
Ongoing tracking
Keep the changes that matter close. New and existing sources are reviewed against the earlier view so important shifts stay visible with proof attached.
Market portfolios
Group competitors into focused market portfolios such as core competitors, pricing watchlists, regional markets, or segment-specific sets. Then move into Market Overview, where pricing patterns, messaging differences, hiring movement, and notable shifts are compared side by side. This is where we turn many competitor views into a clearer market view, with prioritized insights, cross-company context, recent activity cues, and recommended next steps.
Market portfolio setup
Build watchlists around the market cuts your team actually reviews.
Market overview
Compare pricing, messaging, hiring, and notable shifts side by side across the full set.
Find competitors
We help teams uncover additional competitors worth paying attention to, with source-backed suggestions that can be added into the workflow quickly instead of getting stuck as loose research notes. Finding competitors should not feel like a vague list of maybes. It should give your team enough context, confidence, and proof to decide what belongs in the portfolio.
Suggestions with proof
Suggested competitors arrive with the context needed to decide quickly.
Add into the workflow fast
Move useful discoveries into market portfolios instead of leaving them in notes or tabs.
Compare your company
Bring your own company into the picture and compare it against the market. We help surface prioritized gaps, differentiators, risks, and recommended actions across pricing, messaging, proof, and enterprise readiness so the next move is clearer and easier to justify.
01
Make differentiators easy to keep, prove, and reinforce.
02
Find the gaps in pricing, messaging, and proof before they surface in the market.
03
Benchmarking is tied to what the team should do next, not left as abstract analysis.
Weekly brief
Important company and portfolio changes should arrive in a regular rhythm, not as scattered links and one-off messages. The weekly brief keeps stakeholders aligned on what moved, what matters most, and what deserves attention next by bringing the highest-priority updates and insights into one recurring summary.
The high-priority company and portfolio changes from the week.
The updates worth discussion, not just the updates that happened.
A regular operating rhythm instead of ad hoc tracking.
Idea Exploration
When the question is whether a market is worth pursuing at all, we start wider. Explore the idea, review the market landscape, evaluate likely competitors, and turn the strongest market evidence into a clearer go-or-no-go view before you move into Company Intelligence.
01 — Market read
Review the market landscape.
02 — Competitor fit
Evaluate likely competitors.
03 — Decision
Turn the evidence into a clearer go-or-no-go view.
Who it's for
01
Keep up with competitor moves without turning every week into a manual research sprint.
02
Give your team a faster read on pricing changes, positioning shifts, and enterprise updates that affect live deals.
03
Track where competitors are moving so decisions are based on current market reality, not stale assumptions.
04
Test a market, watch competitors, and keep up without building a custom research workflow from scratch.
What teams use it for
Know when a competitor changes plans, limits, discounts, or packaging before your team hears about it in a deal review.
When a competitor starts speaking to a new segment or reframes its story, your team should know early.
Watch for trust, compliance, and security changes that hint at a move upmarket.
See patterns across multiple competitors instead of reviewing each company in isolation.
Turn scattered tracking into a repeatable rhythm your team can actually use.
Start with a market-wide read, then move into Company Intelligence when the opportunity looks real.
Pricing
Some teams need to idea exploration. Others need to keep a focused competitor set under review right away. The pricing should make that path obvious.
Spark
For exploring a market before you commit.
Use Spark when you need a fast read on a new market, a clearer go or no-go decision, and a simple path into ongoing coverage later.
Start free trialMost popular
Scout
For focused competitor coverage.
Use Scout when your team needs a clear, source-backed view of the companies that matter most without building a manual tracking process.
Start free trialSentry
For recurring competitive intelligence across a team.
Use Sentry when you need broader company coverage, Find Competitors workflows, market portfolios, Market Overview, and a stronger weekly operating rhythm.
Start free trialOverwatch
For scaled coverage and deeper operational control.
Use Overwatch when competitive awareness is a core operating function and you need broader limits, faster discovery cadence, and stronger governance.
Talk to usAll plans include source links on every update. No setup fee.
We help you keep up with the changes that matter, understand them faster, compare the market more clearly, and act with more confidence.
No credit card required
